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Marketing
HOW TO... Get results from exhibitions
Some business chiefs swear by the benefits reaped from exhibitions, while others say it’s all a waste of money. All tend agree, however, that making the most of the opportunity comes down to sound preparation, identifying what you want to achieve by attending and making sure you have methods to evaluate whether that has happened.Exit Strategies
Keep it in the family
Despite a favourable inheritance tax system in the UK, passing on business assets or shares to your children still requires careful planning.Expert Advice
Sowing the seeds
For fast growing start-up firms, invoice discounting can often help finance the crucial early years of expansion when other forms of finance may not.Case studies
Waiting game
For Iain Ferguson, chief executive at Mission Marketing, deals are like travelling on public buses, you’re waiting for ages then two turn up at once.
Research
